HE.R 鶴 is Hong Kong's groundbreaking retro-futuristic music and nightlife brand, located in the Vaults of the Standard Chartered Bank Building within the iconic Mott 32. Over an 8-week timeline, I designed their site solo in Figma, solving their core business goal: a website that felt established, reflected their branding, and attracted people. It gives them the visibility they didn't have before -  a place people can point to, rather than just Instagram.